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Lowball or highball? Neither! Determining the asking price for your home can be extremely challenging. On the one hand, you don't want to set a price that's too high because it will discourage showings and serious offers from qualified, motivated buyers. 

On the other hand, setting the price too low will attract lots of interest but set the stage for offers and negotiations that might result in selling your home for less than its full-market value. Here’s are some tips, adapted from our new Houlihan & O'Malley Home Seller's Guide, which can help you determine the best asking... Read more.

Just making the decision that you’re committed to buying a new home is exhilarating. It is a time brimming with possibility and the potential to find not just a new place to dwell, but a new quality of life. Buying a new home can mean new possibilities for your family, new rooms to decorate the way you like, and new scenery to enjoy.

The decision is just the beginning of an adventure that can be filled with discovery. However, it also can be frustrating, especially if you don’t know what to expect from the actual process of purchasing a... Read more.

Sellers, don’t wait for the garden to bloom before putting your house on the market. While many may believe spring is the best time to sell a house, the selling season really starts in mid-January, as Joe Houlihan sees it.

“The cold heart of winter is when serious buyers – those who have made up their mind to move are out hunting,” says Houlihan, managing partner of Houlihan & O'Malley Real Estate Services in Bronxville. He notes that’s especially true in school-driven markets, where families that are relocating plan to enroll their children for the next year.

“If... Read more.